Betfair launches ad campaign for Cash Out feature
TV advert debuted on Sky Sports on Sunday and will be rolled out across various television channels.
Betfair has embarked on a television advertising campaign for its Cash Out functionality, debuting the advert last Sunday during the Premier League football match between Chelsea and Manchester United.
The cash out feature allows bettors to lock in a certain amount of winnings before a sporting event has finished, and the new ad centres around last spring’s 4-4 draw between Manchester United and Everton, featuring a customer deciding whether or not to cash out his bet as more goals are scored.
In addition to Sky Sports, the ad will be rolled out on ITV, ESPN and British Eurosport over the coming weeks. It follows February’s announcement from the operator that it would launch a seven-figure ad campaign aimed at challenging competitors on the comparative value offered by Betfair.
It is the second significant campaign launched by Betfair in recent weeks, following on from the “Huge” campaign which it used to promote its casino offering.
Head of UK brand marketing Andy Lulham said: “Our messaging will now evolve and include other reasons why customers really are better off betting with Betfair, and there is no better example than our Cash Out functionality. Not only do we offer unique and innovative products, we also have the best odds.”