Unibet hires agencies for UK advertising campaign

Albion will handle UK advertising account with Goodstuff hired to oversee media planning and buying.

10/09/2012

Unibet has appointed two new media agencies to manage its £2m UK advertising account in preparation for a new campaign launch in 2013.

According to industry trade magazine and website Campaignlive, London media agency Goodstuff has been chosen to oversee Unibet’s media planning and buying, while Albion “ which has also worked with Betfair “ is to handle its UK advertising account.

The Swedish egaming operator submitted a request for pitch (RFP) for new agencies back in February, having previously worked with TWBA/London on its pan-European marketing.

Goodstuff and Albion will collaborate on Unibet’s marketing strategy, product design, brand and performance marketing in the build up to a new ad campaign next year.

In May, Unibet acquired rival Scandinavian operator Bet24 from Modern Times Group, as it looks to challenge former monopoly Danske Spil’s market leading position.

Unibet is one of a handful of operators to be awarded a sports betting licence in Belgium, having been cleared to offer sports betting through its Unibet.be domain in July, five months after submitting its application to the commission.