Dafabet signs Everton and WBA betting partnerships
AsianLogic owned operator receives letter of intent from Isle of Man and is "just weeks" away from gaining approval in order to target UK punters.
Asian operator Dafabet has signed international sports betting partnership deals with English Premier League football teams Everton and West Bromich Albion and is just “weeks away” from receiving an Isle of Man licence in order to target UK punters, its managing director has told eGaming Review.
Dimitris Karatzas, managing director, online betting and gaming for Dafabet, told eGaming Review that the Asian Logic-owned operator has been given a conditional letter of intent by the Isle of Man and should gain approval for a full licemce in the coming weeks allowing it to begin offering bets to UK and European customers, the first time in its six-year history.
The AsianLogic-owned site, that offers sports betting, casino and poker through suppliers ONEWorks and Playtech, has stepped up its marketing campaign in recent months signing up former England football team captain Alan Shearer last year to front its sports betting operation.
It has also signed international sports betting partnership deals with Everton and West Bromwich Albion football clubs ahead of tomorrow’s Premier League kick-off giving it exclusive access to players and digital branding at every home game.
Karatzas said the messages would be predominantly football and branding focused in order to open up Dafabet to a new audience.
Last year AsianLogic Group became the first Asian-facing client of Unibet’s B2B subsidiary Kambi Sports Solutions signing a two-year deal to take delivery of Kambi’s pool betting products, Supertoto and Superscore for Dafabet. Karatzas told eGR this morning that this would launch at the end of next month.