Hills names the Plaza as flagship Vegas venue
Deal includes renovation of prestigious race and sportsbook venue.
William Hill has continued its push to establish itself as a major player in Nevada after signing a deal to make Plaza Hotel and Casino its flagship venue in downtown Las Vegas.
The deal spawns from a long-term relationship between the Plaza and Brandywine Bookmaking “ one of the three Nevada-facing sportsbooks which William Hill acquired in June after being awarded a gaming licence in the state. Brandywine, whose former chief executive Joe Asher is now William Hill US CEO, has operated a sports betting facility at the Plaza since 2008.
Under the terms of the deal William Hill will offer Plaza customers access to its mobile sports betting app for mobile devices, while the venue will also go major renovations including new sports video displays and a redesign of the adjacent bar area.
Asher said of the deal: “As the oldest continuously operating sports book in Las Vegas, the book at the Plaza has a rich history and terrific reputation as a cornerstone of the property since 1975. The Plaza race and sports book is known for its terrific customer service and wagering product. We look forward to enhancing the experience with an even better wagering product and great technology.”
Hills also acquired American Wagering and Club Cal Neva in June, as the British bookmaker looks to gain a foothold in the US market. The company agreed to buy the three sportsbook operators for a total of US$55m in April last year.
Since being awarded a gaming licence by Nevada’s Gaming Commission last month, Hills has appointed a new executive team to run its US operations, with Asher’s appointment being followed by the arrival of Nevada veteran and former director of bookmaking operations at Cal Neva Nick Bogdanovich as director of bookmaking.