Betfair launches Euro 2012 mobile app
Dedicated app for football championships features exchange functionality and is available in eight languages.
Betfair has announced the launch of a dedicated mobile app for the 2012 European Football Championships.
Available in eight languages including English, but not including the native languages of host countries Poland and Ukraine, the app is available to download from the Apple App Store.
It combines the functionality of Betfair’s core exchange offering with tournament-specific data, and includes Euro 2012-specific markets and multiples. Only bets on Euro 2012 will be displayed in the ‘my bets’ section of the app, while the news feed and group tables will update as the tournament progresses.
Head of central online marketing Ben Carter said: “Euro 2012 is going to be the ‘Mobile Euros’ and we wanted to make sure that our customers can get their bets on throughout the tournament wherever they are and whatever they are doing.”
Among the other features of the app include the opportunity for customers using the iOS 5 operating system to share it on Twitter, as well as via SMS or email.