SkyBet revenue growth continues into Q3
Income remains on course to break the £100m threshold for FY 2012.
SkyBet is on course to record more than £100m in full-year revenues following continued revenue growth into the third quarter.
In an analyst call following parent company BSkyB’s third-quarter results, BSkyB CFO Andrew Griffith revealed that revenues for the egaming arm are approximately £80m for the year to date, up 43% compared to the corresponding period in 2011.
Speaking to eGaming Review in January, SkyBet MD Richard Flint (pictured) revealed that the growth recorded in the first half of the financial year had been “Driven by sports betting on the back of our TV campaign and our work in mobile,” although today’s group numbers did not break out individual product verticals.
First-half gross profits from the egaming arm had risen 35% year-on-year following the TV campaign, launched by the company in September 2011.
In today’s analyst call BSkyB chief executive Jeremy Darroch said “It feels like we’ve got good momentum in SkyBet, which we can build upon as we move to the next year.”
The financial results are the first since the appointment of Glyn Powditch, formerly group head of online for UK Car Group, as SkyBet’s new director of gaming.