Buzz Sports partners with InplayMatrix
Buzz Sports signs deal with InplayMatrix to access Asian market.
Buzz Sports has announced a partnership with Philippines-based sportsbook solutions provider InplayMatrix to offer its flagship product ZonePlay in order to target Asian markets.
ZonePlay is based on a simple ‘what happens next’ hypothesis, allowing multiple betting opportunities in any sporting events to be covered.
Currently available in Europe through a partnership with PlanetWin365, ZonePlay is also available to integrate into both retail environments and mobile betting platforms.
Buzz Sports’ chief commercial officer, Ian Williams, said: “Asia is a huge market for in-play sports betting, so we are delighted to be working with InplayMatrix. They already have an established loyal client base, they understand the in-play market better than anyone in the region.”