Comtrade launches Facebook blackjack
PalacesLive is first brand to go live with freeplay game.
Slovenian solutions provider Comtrade has launched its free-to-play Facebook Blackjack solution with British casino PalacesLive.
The game, which features social elements such as sharing and inviting friends, runs off Comtrade’s remote gaming server and igaming platform.
Comtrade’s UK and Ireland managing director Oliver Lynch said: “Our Facebook Blackjack solution will be used by our clients as a key tool to drive player acquisition or retention.
“It will allow operators to create engaging relationships with their players, driving brand loyalty among landbased players and creating new communities,” added Lynch.
While the Facebook app is not available for real money, the company hopes players will progress and convert to PalacesLive’s live online casino solution, also supplied by Comtrade.
The launch is the first major announcement from ComTrade since it signed a strategic partnership with Bally Technologies late last month.