Hills in sponsorship deal with Global Herald
Bookmaker follows FA deal with sponsorship of online news source's sports section.
William Hill has signed a deal to sponsor the sports section of online news source The Global Herald.
The deal, which came into force this week, will see the operator’s branding feature on every page of the flagship section, including banner advertising at the top of articles.
It comes after last week’s landmark deal between William Hill and the Football Association, which made the operator the first gambling company to partner with the sporting body.
Robin Scott, Global Herald publisher and director of parent company 24 Hour Trading Ltd, said: “”This deal complements William Hill’s existing sponsorship as ‘Official Betting Partner’ of The FA Cup; a partnership with the Scottish Football Association; and sponsorship of the Scottish Cup.”