Sporting Solutions unveils Cloud Calculation Engine
C²E product provides access to Sporting Solutions' best-of-breed pricing models, says operator.
The industry is continually searching for the killer app, with many going so far as to describe their products as exactly that but often failing to deliver. One British company, however, believes it has come up with a concept that could change the way global operators generate their sportsbook prices forever.
Leveraging its B2C and B2B expertise in data, modelling, pricing and trading capabilities and its position as the dominant supplier of in-play data to 10 individual operators and growing, Sporting Solutions says it has listened to its customers and is confident its new product is what the market wants.
Simon Trim, managing director of Sporting Solutions, told eGaming Review at an exclusive briefing that with increased competition and costs but lower margins in the betting market, a mix of commoditised and specialised services have driven the demand for outsourcing. Evidence of this has been Sporting Solutions’ success in the last 12 months adding more clients and, as a result, creating a specialist team of developers to develop its Cloud Calculation Engine, or C2E.
Currently in beta phase with only five sports including darts and tennis modelled within the system, the cloud-based “software as a service” (SaaS), as the company describes it, aims to provide sportsbooks with direct access to Sporting Solutions’ suite of pricing models for both pre-match and in-play pricing, eventually rolling out more sports in the coming months.
Trim claimed the new product is “unmatched in the market, providing partners with massive cost and operational efficiencies as well as facilitating sportsbooks’ ongoing requirement to offer increasing in-play coverage”.
The product is designed to enable small to medium rivals to match their more sizeable counterparts, added Trim. “It takes sports trading into the cloud computing era, removing the computational load from a partner’s system, eradicates data centre and hardware costs and, remotely housed, is quick to deploy and cheap to scale.”
Asked whether this would be a threat to large-scale operations such as Bet365, Trim said: “Bet365 has been one of the industry’s biggest success stories over the past few years and much of that has been down to their focus and investment on product “ particularly in-play. However, very few operators have their budgets or levels of resources.
“C2E, alongside Sporting Solutions Direct, provides a highly flexible and cost effective game changing solution that is suitable for any sportsbook that wants to quickly jump to the levels of service offered by Bet365.”
Sporting Solutions’ existing and new partners can then give their traders access to the best pricing tools available, and whether they want to receive its prices, or set their own, the system is such that it is able to cater for the needs of every trading floor.
C2E is also available on demand, meaning that partners can offer any combination of sport, event coverage and market availability depending on their customers’ demands and budgets.
According to the company, until now the platform has only been demonstrated on a strict non-disclosure basis to a “very select number of global sportsbooks”.
The product has been “universally well received”, it added, with the scale, scope and impact well understood by a “genuinely excited” industry.