
Launches and sign-ups 4 January 2012
Launches and sign-ups from the holiday season (19 December 2011-4 January 2012).

Boylesports launches Playtech casino
Ireland’s largest independent bookmaker adds casino to its existing Playtech bingo and poker products.
Boylesports has launched its new casino powered by Playtech.
Boylesports casino will include a flash-based download launched with the full range of branded, progressive and classic slots alongside table and card games, while it will also use Playtech’s advanced player management, bonusing and loyalty tools. Playtech also supplies Boylesports with poker and bingo.
John Boyle, CEO at Boylesports, said he was “delighted” with the launch. “We’re in a strong growth phase at Boylesports and the launch of our new casino is testament to our constant innovation and development.”
Ruairi Boyle, head of gaming at the Irish firm, said: ” We’re constantly reviewing our offering as it’s paramount we have best-in-class product offering across all the verticals; and with our new casino and website we can confidently state we have a truly fantastic product range, user experience & interface which will help us to keep growing and moving forward.
Bwin.party and Danske Licens Spil launch in Denmark
Bwin.party has gone live in Denmark with casino and poker offerings for Danske Spil subsidiary Danske Licens Spil following the signing of an initial deal two years ago.
The news comes less than three weeks after Danske Spil became one of 38 operators to receive a Danish egaming licence, ahead of the market opening at the start of this month.
eGaming Review revealed in October that the operator had opened a tender for a sports betting platform, however as of today no provider has been announced.
Bwin.com launches universal sports betting app
Bwin has launched a universal live and pre-event sports betting application for both Android devices and the iPhone.
The app offers live bets combined with live scores as well as single and multiple bets pre-event betting, however the latter is only for iPhone users. Customers can choose from the entire bwin betting portfolio including football, tennis, Formula 1, American football, ice hockey and skiing. Bwin.com customers can also use the app to access their account data and the ‘my bets’ overview that shows all current and historic bets.
The Android app is available to all bwin.com customers, while the iPhone application is only available in the iTunes Store in Austria, Belgium, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Sweden, Switzerland and the United Kingdom.
Net Entertainment has launched its first mobile games portfolio, featuring casino games such as Blackjack and Gonzo’s Quest.
Released under the ‘NetEnt Touch’ banner, the games are available on Apple devices and will be rolled out with a number of partners throughout 2012.
The Swedish supplier has also announced that is has extended casino partnerships with operators including Betsson and Sportingbet with regards to the opening of the Danish egaming market.
Ongame has launched real-money iPhone and Android poker offerings for Malta-licensed operator Bet24.
The iPhone product, available in the App Store, has also become the first real-money mobile poker product to be launched in Denmark, with Bet24 having been named as one of the first two operators in Ongame’s Danish poker room.
Betfair will sponsor the 2012 MOD70 Sailing Cup in Kiel, the capital of the German Land of Schleswig-Holstein, part of a sailing championship taking place from 29 August this year.
It follows fellow operator PokerStars in announcing a sponsorship deal in Schleswig-Holstein, and Betfair has also been named as a partner of the Kieler Woche, the largest sailing event in the world, which is held in the same city in June.
NewCo Entertainment, operator of bingo sites including Moon Bingo, Gossip Bingo and Glorious Bingo, is set to launch its newest site today on the Dragonfish network.
Robin Hood Bingo, licensed in Gibraltar, features various characters from the folk tale, and also offers in-room bingo tournaments and £2,500 in daily jackpots in games for which players are not required to deposit.
NeoGames has signed a soft-gaming partnership with Italian operator Sisal, with the solutions provider offering a number of localised games through a ‘quick games’ tab on Sisal’s online portal.
The Malta-based provider has also launched its first ever 3D scratch slot, Go 777, which consists of three slot machines with two scratch areas.
Live streaming provider Perform Group has agreed a worldwide media partnership with the Women’s Tennis Association (WTA).
The deal covers four years of media rights (from 2013-2016) outside the US and Canada, with regards to the association’s 22 ‘premier’ events.