Betchoice chooses Mobenga for mobile sportsbook
Mobile offering from Australian operator is available on Apple and Android devices.
Australian operator Betchoice has launched its mobile sportsbook with Playtech-owned mobile specialist Mobenga.
The product is currently available on Apple and Android devices, with plans to provide “a full suite of mobile clients for other handsets” in the near future.
Betchoice is the second Australian bookmaker to partner with the Swedish company in recent weeks, with Paddy Power-owned Sportsbet launching its smartphone offering at the end of October.
Graham Keating, CEO of Betchoice, said in a statement today that he hoped the sports product would have a similar impact to the company’s mobile racing offering, launched with Mobenga earlier this year.
He said: “We saw an immediate impact with 16 per cent of all new members joining through the mobile service and we expect to see a similar response with sports.”
Mobenga was acquired by Playtech in July, and has launched mobile apps for the likes of SkyBet and Paddy Power in the last 12 months.