Betgenius signs in-play deal with Kazakh bookie
OLIMP KZ licenses Betgenius's InPlay Manager product to generate and manage in running events, odds and lines for online and retail customers in Kazakhstan, Russia and South Africa.
Online sportsbook software provider Betgenius has signed a licensing agreement with OLIMP KZ, the largest bookmaker in Kazakhstan, to use it’s in-play product across three of its markets.
The deal will see OLIMP license Betgenius’s InPlay Manager product to generate and manage in running events, odds and lines for its online customers and retail outlets in Kazakhstan, Russia and South Africa.
InPlay Manager will provide the bookmaker with thousands of monthly in-running football events across nearly 500 leagues and competitions, the company said in a statement.
Andrew Phillips, business development manager at Betgenius, said: “We’re delighted to be working alongside OLIMP as this marks new ground for Betgenius in the central Asia region and South Africa. We’re especially pleased to be offering our services to not only the OLIMP online sportsbook but also to their retail outlets which again is a new step forward for our company.”
Anarbek Zhauyrov, owner of OLIMP KZ & South Africa, said he was “delighted” to be incorporating the product into OLIMP’s existing in-play software. “We expect it to not only streamline our current operations but also to give us the edge with our expansion into the European market.”