Study: 888 tops most visible UK casino sites
888, SpinPalace and WilliamHillCasino are the most visible casino sites to UK web users, new research has found, appearing on the first page of results most often for casino-related searches onGoogle UK, the dominant search engine that accounts for 90% of British web searches.
888, SPINPALACE AND WilliamHillCasino are the most visible casino sites to UK web users, new research has found, appearing on the first page of results most often for casino-related searches on Google UK, the dominant search engine that accounts for 90% of British web searches.
However tough competition for casino SEO means 888 is the only casino to have featured on the first page even half the time during the period, with its nearest competitors recording first-page success of just 41% and 38% of searches, and tenth-placed GetMinted appearing just 13% of the time. The top 10 casino sites can be read below.
The research, conducted by search marketing company Greenlight and seen exclusively by EGRmagazine.com, concerned casino-related searches for terms such as ‘online casino,’ ‘online slots’ and the word ‘casino’ during the month of September, the most recent for which reliable data is available.
A total of 421,000 casino searches were made on Google UK during the period, with the word ‘casino’ accounting for almost a third of those (32%, or 135,000 searches). This was followed by ‘online casino’ (18%, or 74,000), ‘online slots’ (4%, 18,100), ‘casino games’ (4%, 14,800) and ‘internet casino’ (3%, 12,100).
A Greenlight spokesman said: “888 achieved visibility through ranking on page one of Google for just two of the keywords we analysed. However, the two terms were the highest volume driving terms. ‘casino’ and ‘online casino.’ and 888 achieved position one on both.
“By comparison, SpinPalace achieved 41% share of voice through attaining position four for ‘casino’ and position two for ‘casino.’ It did achieve position one on Google for one search term, ‘casinos on line,’ but this was searched for only 91 times during the period.”
The top 10 most visible sites for casino-related searches by UK web users (% of casino searches in which appears on first page of results)
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888.com (50%)
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SpinPalace.com (41%)
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WilliamHillCasino.com (38%)
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Casino.com (29%)
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IMDB.com (29%)
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OnlineCasinoKing.co.uk (28%)
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Wikipedia.org (26%)
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InterCasino.co.uk (20%)
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Jackpot.co.uk (14%)
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GetMinted.com (13%
For more on Google SEO, read Greenlight chief operating officer Andreas Pouros’ blog post on Google’s new Web History product.