Betclic expands in-play offering with Betgenius deal
New partnership sees France-based operator double amount of live football events
Betclic Everest Group is to add thousands of new in-play markets in a major expansion of the operator’s live betting arm in partnership with Betgenius.
The three-year deal will see Betgenius become the operator’s primary in-play trading provider, supplying more than 130,000 in-play events per annum across all Betclic and Expekt brands and territories.
Betclic said the partnership will double its number of live football events and quadruple its live basketball markets.
“As part of our product strategy, we are always aiming to increase our offer to the benefit of our punters,” said Pascal Brouet, product and innovation director at Betclic.
“The partnership with Betgenius â thanks to its professional expertise â as well as all our latest and future innovations, will strengthen our leading position in sports betting industry.”
Betclic is active in Belgium, Portugal and Italy whilst also being one of the market leaders in its native France.
Jack Davison, managing director at Betgenius, added: “We are constantly growing and improving our offering to be able to service the most ambitious and demanding of customers.
“Our deal with Betclic Everest Group â a recognised pan-European heavyweight of the industry â consolidates our position as the provider of the highest quality in-play trading services in the market.”