OPAP to go live with Inspired-powered virtual sports
Deal part of Greek monopoly's strategy to modernise online product portfolio
OPAP has struck a deal with Inspired to launch virtual sports into the Greek market next year as part of the monopoly’s strategic overhaul of its product and digital capabilities.
The new offering is set to go live both online and in more than 4,500 OPAP stores from early 2017 following a strategic review outlined to shareholders in August.
OPAP Group CEO Damian Cope named modernising the firm’s product portfolio as one of its long term priorities to improve the business.
The review came after the operator posted a 2.6% drop in H1 revenues to 678.8m and a 13.4% drop in EBITDA to 161.5m.
And Cope said the Inspired deal is “an important first step” in building an enhanced portfolio of products for the company.
“Inspired’s Virtual Sports is a proven product with players in many other European jurisdictions and I am confident that our own customers in Greece will also enjoy playing these entertaining games,” said Cope.
Luke Alvarez, Inspired Gaming Group CEO, added: “Together we will bring best-in-class Virtual Sports to the Greek market, and I’m confident that this represents the commencement of a fruitful business relationship.
“Inspired’s Virtual Sports have driven material incremental income in several international markets, and we expect the same in Greece.”
The CEO also said the company expects to announce further product launches in the coming months.
Cope, who was appointed back in May, recently hired two former Ladbrokes colleagues Ian Catchick and Michele Fusella as chief product officer and chief technology officer respectively.