Launches and sign-ups extra 16 December 2016

Stanleybet has struck a deal to integrate Beehive’s CRM platform across markets including the UK, Romania, Italy, Croatia and Denmark.

The operator will now be able to utilise the supplier’s marketing optimisation engine, which clusters customers by behavioural attributes.

It then provides them with relevant marketing messages designed to help Stanleybet maximise customer value and boost retention rates.

Gianluca Porzio, head of online at Stanleybet, said: “Working with Beehive has been a fantastic experience so far, and has proved to be an efficient way to grow our online business. We have already learned a lot from them, and look forward to gleaning even more knowledge in the coming months.”

Swedish slot supplier Quickspin has unveiled its latest title where a phoenix lights up the screen to give players the chance to win big prizes.

Phoenix Sun is an “ode to the mythological bird that is said to live for thousands of years before bursting into flames and being reborn from the ashes”.

In a similar fashion, the Phoenix Wild opens-up the reels for re-spins and more ways to win, with the game shifting between three and six rows in height, and 243 to 7776 bet ways.

“Phoenix Sun is a fiery game with golden graphics and a sumptuous soundtrack, and we are thrilled to be able to offer it to our operator partners and their players,” Quickspin CEO Daniel Lindberg, said.

SpurNation’s debut casino brand Voodoo Dreams has reached an agreement to integrate Yggdrasil Gaming’s portfolio of slots.

The casino brand will have access to Yggdrasil slots including Big Blox and Bicicleta, as well as its collection of in-game promotional tools, BOOST, and social sharing tool BRAG.

Henric Andersson, co-founder and COO at SuprNation, said: “Yggdrasil’s games are held in high regard across the industry, so it was vital that they feature on our new online casino, VoodooDreams.com.

“We are delighted not only to offer these games to our players, but also to support them with the best collection of promotional tools on the market.”

Latvian operator Optibet will integrate Play’n GO’s full suite of mobile and desktop games across its online and retail offering after striking an agreement with the Swedish supplier.

Optibet is now able to offer their players access to Play’n GO’s games for the first time, including 7 Sins, Cloud Quest, Fire Joker, and the EGR Game of the Year-nominated Mexican-fiesta themed title Grim Muerto.

Chris Davis, head of casino at Optibet, said: “We are thrilled to be adding Play’n GO content to our casino portfolio. As market leaders in Latvia, it is always exciting to bring new games to the market and I am confident that Play’n GO will quickly become one of our strongest casino game suppliers.”

The deal follows the supplier’s recent agreements with Paf, GVC and the Betclic Everest Group.

Tain has announced it is to expand its sportsbook service through the addition of 5,000 more live events per month.

The Malta-based software and solutions provider will now offer around 23,000 live events from 6,800 competitions each month.

In increasing the number of sports covered to 50, Tain will now offer markets on the likes of curling, biathlon and water polo, as well as traditional major verticals such as football, tennis and US sports.

The expansion of the sportsbook service is the latest development since Tain was acquired by XIN Gaming in July.

Casino content supplier Realistic Games has released its latest slot, Big Wheel.

This three-reel, single win line game offers players nudges as well as a host of Big Wheel features. Normal wins are paid on the game’s single win line, whilst the features are activated by landing the ‘Big Wheel’ symbol on the win line of the centre reel only.  Land it above or below the centre reel win line and players have a 50/50 chance of entering the feature.

“Big Wheel provides players with the thrills and spills they are looking for with the wide range of features it has to offer,” Realistic Games CEO, Andy Harris, said. “It joins a stable of top performing three-reel slots which are continually popular with the players and particularly effective on mobile devices.”