Launches and sign-ups extra 24 February 2017

William Hill has moved to strengthen its online gaming offering by securing a deal with iSoftBet.

Hills will integrate the supplier’s full portfolio of games for its mobile and online platform through its Openbet RGI.

iSoftBet will also work with the operator’s online team to create exclusive content for the bookmaker throughout the course of the agreement.

Graeme Powrie, gaming commercial director at William Hill said: “We are delighted to add iSoftBet content to our ever growing portfolio.  They deliver very strong titles that are proven within the industry and I am sure it will appeal to William Hill customers.”

Matchbook has moved to expand its live casino offering after striking a deal with Evolution Gaming.

As part of the agreement, the sports betting exchange will integrate Evolution’s full portfolio of live casino products on desktop, tablet and smartphone. The extended live casino content offering is expected to go live in Q2 2017.

Matchbook already complements its sports betting offering with proprietary casino table games and third party slots, video poker and live dealer content.

Cian Nugent, speaking on behalf of Matchbook, said: “Having recently completed the switch to our brand new platform, this is just the latest in a series of significant improvements to the Matchbook customer experience and a further signal of our intent in 2017 and beyond. Live casino has been a big area of growth for us in the last 12 months already and with Evolution recognised as a leader in live casino, and with this agreement Matchbook players will have increased opportunities to play different games and different tables, across even more devices,” Matchbook’s Nugent said.

GVC has rolled out content from edict egaming, a subsidiary of Merkur Interactive GmbH, across its brands as it looks to ramp up its casino offering.

The multi-year agreement sees a raft of new slot titles added to GVC’s games portfolio and is being offered in dotcom and selected regulated markets through bwin, partypoker and partycasino as well as a number of the Group’s B2B partners.

GVC’s chief product officer Liron Snir said: “This is a fantastic deal for us and our customers. Merkur and edict are recognised as producers of some of the best content in the industry and we are delighted to be able to add it to our line-up.”

Dominic Lienard, CEO of edict added: “We are really pleased to have reached this agreement with GVC, which we think will be a great result for all parties. GVC shares our passion for delivering a top quality experience to their players as well as a proven track record for growing revenue.”

NYX Gaming has expanded its relationship with PokerStars with the launch of its games on the operator’s Denmark-facing website.

PokerStars.DK now offers a host of games from NYX studios, including NextGen Gaming titles such as Foxin’ Wins, Merlin’s Millions Superbet and Irish Eyes 2.

This latest venture extends the long-standing partnership of NYX and PokerStars and their mutual goal of growing their casino businesses and international profiles as leaders in online gaming.

PokerStars director of casino operations Bo Wänghammar said: “We are very pleased to now offer our PokerStars.DK customers quality casino games from our partners at NYX. This successful launch in Denmark further supports our objective of securing a leadership position in online casinos across Europe.”

Yggdrasil Gaming’s latest slot, Beauty & the Beast, transports players to a mythical make-believe wonderland, bringing to life a classic fairytale.

Haunting characters including the Butler, the Chef and the Maid help players improve on their winnings, each with their own respective features – Nudge Reels, Synced Reels and Random Wilds. In Free Spins mode, one of the three features is always active to bring players bigger wins.

The highlight of the title is the Golden Bet feature, which allows players to increase their chance of hitting the Free Spins more often in the base game, as well as unlocking more features in the Free Spin mode.

“With stunning visuals and effects, the player will feel a part of the story and love the game-play. Enhanced by Golden Bet, the player will have the choice to alter the reward structure to their preference,” head of gaming at Yggdrasil Gaming, Jonas Strandman, said.

NetEnt has launched its latest title, Wild Wild West: The Great Train Heist, set in the rugged lands of the American frontier.

The story unfolds in a comic-book style in the five-reel, three-row, 10-line (fixed) video slot. Players team up with a notorious group of gunslingers as the gang of would-be robbers hopes to pull off its raid and ride into the sunset with their stolen loot.

The game includes four different wild features in free spins: regular wild, expanding wild, x2 multiplier wild, and a spreading wild. Meanwhile, the Pick and Click feature, which is activated when three bonus symbols appear on the reels, awards a coin win of up to x50 the bet.

“As a time and place of myth and legend, the Wild West is a captivating setting for our latest release,” said Simon Hammon, chief product officer of NetEnt. “The launch of Wild Wild West: The Great Train Heist demonstrates the breadth and versatility of the NetEnt games portfolio with a highly-charged game that promises explosive fun.”