Launches and sign-ups 29 March 2017
Launches and sign-ups from the egaming industry in the last seven days (23 March 2017 to 29 March 2017)
Cherry’s online gaming arm to adopt ComeOn brand
Operator says the rebrand will “re-emphasise” the division’s operational independence
Cherry’s online gaming arm is to be rebranded ComeOn as part of the ongoing integration of the two businesses.
The rebrand of Cherry iGaming will take effect from 1 April, in a move designed to “re-emphasise” the division’s operational independence.
“By clearly branding this business area we are being even more clear and specific about how we build shareholder value, while supporting and acknowledging the diverse needs of each of our business areas,” Cherry CEO Anders Holmgren said.
Cherry acquired 49% of the ComeOn business last May, before agreeing to buy the remaining 51% of shares in December.
DraftKings goes live in Germany and Malta
DraftKings has expanded its European presence beyond the UK for the first time after launching its product in Germany and Malta.
The DFS firm said last week a beta version had been made live to all German and Malta consumers under a Malta Gaming Authority Skill Games licence.
The product itself will look very similar to the US and UK versions, with contests available on all major US sports and seven leagues of football as well as MMA, golf and esports.
Seven days in launches and sign-ups:
Marathonbet launches new UK mobile casino
Marathonbet has announced the UK launch of its new mobile casino, which the operator claims is customisable to individual player needs.
The new mobile web product is built on the company’s in-house platform, offering a range of Microgaming slots as well as classic casino games.
Marathonbet said it will continue to roll-out new mobile-friendly games each month to grow its library.
Codere signs Mexico-facing live casino deal with Evolution Gaming
Spanish operator Codere has struck an exclusive deal with Evolution Gaming to launch the supplier’s live casino content in the Mexican online gaming market.
The deal will see Codere, which made its online debut in Mexico last month, stream Evolution’s full-portfolio of live casino games via its codere.mx website.
The games include VIP tables for Evolution Live Roulette, Blackjack, Baccarat and Baccarat Squeeze games, and numerous Poker variants.
Betfred launches debut social casino product
UK bookmaker Betfred has entered the social casino market for the first time with the launch of its new free-to-play Betfred Social app.
The product was developed in partnership with social casino developer Caleta Gaming, featuring free-to-play slots, blackjack and bingo games for online, mobile phones and tablets.
Betfred Social is available on Google Play, Apple’s App Store and Facebook, and also features its exclusive Betfred Bonus King Blackjack game and Magical Clover slot.
Smarkets unveils debut mobile app
Exchange operator Smarkets has unveiled its first app, including a new trade-out feature that allows users to exit their market positions with one click.
The firm soft launched the app just before the Cheltenham Festival, during which Smarkets said it had “performed well” after several months of internal testing.
The app includes an in-play feature where punters can ask for their unmatched pre-game bets to be offered in-running, as well as an automatic trade-out button.