Ladbrokes extends Scottish football sponsorship
Operator to continue to be title sponsor top four Scottish divisions following “hugely rewarding” two years
Ladbrokes has extended its sponsorship of the Scottish Professional Football League (SPLF) for another year, the firm announced this morning.
The deal, which is believed to have cost around £2m, comes as its initial two-year deal, signed in 2015, runs out at the end of the current campaign.
Ladbrokes Coral CEO Jim Mullen said the headline sponsorship, which sees the top division named the ‘Ladbrokes Premiership’, had been “hugely rewarding”.
“When we announced our sponsorship in 2015 we made a clear commitment to invest in the very heart of Scottish football,” Mullen said.
“We are passionate about the game and our love of football has helped to make the past two seasons hugely rewarding.
“Our customers and colleagues know that Ladbrokes and Scottish football make great partners and we are proud to extend our partnership with the SPFL,” he added.
Mullen had previously said he wanted Ladbrokes to be synonymous with football – the brand is also the current sponsor of the English FA, having replaced William Hill last summer.