Launches and sign ups 14 June 2017
Launches and sign-ups from the egaming industry in the last seven days (7 June 2017 to 14 June 2017)
Betfred boss launches forex trading business
Betfred founder Fred Done has announced the launch of a new online forex trading business called TradeFred.
The new site is powered by Betfred and owned by MagicPath Capital Ltd, which is registered in the Pacific island of Vanuatu and licenced by the Vanuatu Financial Services Commission. It also has an office in Manchester.
The company said it expects to obtain a European licence and register with the FCA to allow traders from the UK to use its services in the near future.
GVC overhauls PartyCasino brand
GVC Holdings has relaunched its PartyCasino brand, with the operator placing an emphasis on “pure player fun”.
Both the brand and product offering have been completely overhauled and a major marketing effort rolled out, including a three-month TV advertising campaign in the UK.
Hundreds of additional new games have been added to the site, alongside new branding, a vibrant colour scheme and a more customer-friendly experience.
GVC said it had committed to “transparency in all promotional offers, an increased focus on handling customer service enquiries and a reduction in account withdrawal times”.
Bwin to launch in Russia via local licensing deal
GVC Holdings has struck a partnership deal with a prominent media group in Russia, enabling the firm’s flagship bwin brand to be offered in the market under a local operating licence.
The operator has teamed up with Rambler&Co., one of the largest online media companies in the country, and local operator Digital Betting, which holds one of the few online betting licences in Russia.
GVC will license the bwin brand to the two companies, along with its platform, support services and betting product, while Rambler and Digital Betting will take care of the advertising and marketing of the product.
Mr Green re-launches Garbo casino product
Mr Green has re-launched its mobile casino product Garbo in Sweden with the intention of targeting a new audience.
The Stockholm-listed operator described the brand as “catchy, clever and personal”, and would target the female audience through a heavy social media presence.
Acquired in 2014, Garbo remained in the dark for more than two years while Mr Green developed its proprietary tech platform.
Speaking to EGR Intel, group CEO Per Norman said Garbo would be used to experiment with new concepts. “If they work there we might try them on Mr Green,” he added.
Betdaq launches horseracing BetFinder tool
Betdaq has launched a new bet-finding tool for horseracing that lets punters apply certain filters to the day’s racing to help them hunt for value.
Betdaq customers can narrow down their potential selections using filters like Trainers in Form, Winners Last Time Out, and Moving Down in Class or Course Winner.
The tool, which went live on Wednesday after several months beta testing on mobile, will use exclusive data content from ProForm Racing.
Codere strikes major trading deal with Betgenius
Spanish gaming giant Codere has signed a major deal with sports betting supplier Betgenius as the operator looks to strengthen its sportsbook product and increase exposure in regulated markets.
As part of the deal, Betgenius will supply Codere with its automated pre-match and in-play trading tools, and in turn become the operator’s primary global trading supplier.
The deal has been dubbed “long-term” with Betgenius’ prices to be fed to Codere’s online and retail offerings in markets such as Spain, Italy and Latin America.