Coral extends Playtech retail deal with new betting tablets
Operator rolls out PBS software across 450 tablets desgined to boost in-play and omni-channel experience
Coral has installed Playtech BGT Sports’ (PBS) proprietary software onto more than 450 tablet betting terminals across its retail estate.
The tablets will be positioned in front of TVs in a move designed to enhance the in-play betting experience.
The roll-out means PBS now provides terminals and software on more than 3,000 terminals within Coral’s retail stores, with the firm’s Connect customers benefitting from exclusive offers on SSBTs, as well as being able to utilise live cash-out of retail bets across various devices.
Ladbrokes Coral retail commercial director Richard Lang said: “This offering further enhances our retail offering, as well as supporting our multi-channel focus.
“We believe strongly in utilising best-in-class technologies and PBS deliver us the best digital, retail offering around, providing an improved experience for our sportsbook customers.”
PBS UK, Ireland and Australia MD, John Pettit commented: “This is a huge vote of confidence from such a heavyweight retail operator.”
“Our terminals and software solutions are re-shaping the betting shop industry as bookmakers realise the benefits of digitising the retail space, both to their bottom line and their user experience.”