Greentube launches Romanian online casino with new licence

Novomatic subsidiary Greentube launched its first online brand in the Romanian market last week after picking up a licence for the country’s regulated market.

The firm is powering the new Admiral.ro site, which also features a Kambi-provided sportsbook following a deal between the two providers back in February.

Greentube reportedly chose the Admiral brand due to its popularity in nearby Austria, and strong retail presence across Europe.

The Admiral.ro project is the first of several site launches planned by the Greentube/Kambi duo, with Italy up next towards the end of July, followed by Germany, Spain, Czech Republic and the UK.

The deal is the first launch from the pair after Greentube announced Kambi would be its sportsbook provider in regulated markets back in February.

“With Greentube’s many local licences, the partnership has great potential to make it an important pan-European sportsbook player alongside its already successful casino brands,” said Kambi CEO Kristian Nylén at the time of the partnership.

Thomas Graf, Greentube CEO, added: “Adding Kambi’s sportsbook to our online brands will further enhance the appeal of our online casinos and open completely new customer segments for us. We look forward to this partnership and are convinced that it has the potential to be a great success.”