
Superbet continues hiring spree with senior Hattrick Sports appointment
Former CEO of Casa Pariurilor, Sebastian Boer, tasked with driving the operator’s core Romania-facing business


Superbet has hired former Hattrick Sports Group executive Sebastian Boer as a member of the operator’s management board for its Romania-facing operations, EGR Intel has learned.
Boer officially joined the company yesterday having previously served as CEO of Hattrick’s Romanian betting subsidiary Casa Pariurilor, where he worked for more than 10 years.
Hattrick Sports Group was recently acquired by Fortuna for an initial consideration of €85m, with potential earn outs up to €50m.
Boer’s role will include membership of the management board of Superbet Holding SA, the firm’s Romanian holding company, as well as sitting on the board of the group’s retail betting operations.
“I am very happy that, after competing strongly for almost 10 years, such a great individual will join us,” Sacha Dragic, Superbet CEO, told EGR Intel.
“Working closely with myself, Group COO Marin Mandusic and CEO of Superbet’s Romanian operations, Vlad Ardeleanu, Sebastian will help improve Superbet’s retail operations in Romania and central Europe.”
Boer is the latest is a string of senior hires made by Superbet in recent months, including the appointment of a number of former senior William Hill staffers such as Finbarr Joy, Peter Morgan and Jamie Hart.
Last month, EGR Intel also revealed Superbet’s plans to launch a major recruitment drive in Gibraltar over the next 18 months in line with its plans to expand its international business under a new licence.