Launches and sign-ups 9 August 2017
Launches and sign-ups from the egaming industry in the last seven days (3 August 2017 to 9 August 2017)
Paddy Power Betfair plots launch of gaming-only brand
Flutter, Blue Square and Roller considered as potential names as firm seeks solution to gaming woes
Paddy Power Betfair is planning the launch of a gaming-only brand, as the firm seeks to solve the gaming issues which have plagued the group since Q4 2016.
The trend continued in H1 as gaming revenues fell 3% to £120m.
And speaking on an investor call this morning, PPB CEO Breon Corcoran said the firm was “fixing what could be fixed” on gaming – including UI, digital marketing and more branded content – but the end game was likely the launch of a gaming-only brand.
First wave of gambling apps hit Google Play Store
The first wave of gambling apps have gone live in the UK, Ireland and French Google Play Stores, including products from Sky Betting & Gaming, 888, Ladbrokes and Kindred.
Google officially dropped its ban on gambling apps in the store on Wednesday 2 August, and EGR understands most major operators will have their apps approved and placed in the store over the next couple of days.
SB&G has already rolled out its full suite of apps including sports, casino and poker, while 888 has done similar with its 888sport, 888casino and Wink Bingo brands.
Betsson unveils mobile sportsbook revamp for new Premier League season
Betsson has launched a new mobile sportsbook across its Betsson, Betsafe and Nordicbet brands in time for the start of the Premier League season.
The product offers customers improved UI and faster betting times and was built on the operator’s proprietary OBG platform.
The firm said the product had already been well-received by customers, reporting an increase in session duration and return visits, as well as lower bounce rates.
GVC releases first wave of partypoker site enhancements
GVC has rolled out the first phase of its partypoker website revamp in a push to improve the player experience.
Updates include improved game navigation, updated Sit & Go Hero lobby, the removal of the one click lobby and a darker colour scheme.
The wave of UI enhancements follows extensive player feedback on how to improve customer experience.
BetVictor to give away £1m on new-look Golden Goal competition
BetVictor has announced changes to its free-to-play weekly Golden Goal competition as the firm pledges to give away £1m on the promotion during the 2017-18 Premier League campaign.
The new format means customers will now have to predict the correct score of the selected game, as well as the time of the first goal and goalscorer to have a shot at the weekly £25,000 prize.
The old competition was launched on the back of a successful Euro 2016 promotion but punters complained that there were too many winners and not enough rollovers.