Betsson’s StarCasino pens AC Milan sponsorship
Operator’s Italy-facing brand signs three season contract with plans to offer unique fan experiences through events and online content
Betsson’s Italy-facing brand StarCasino has signed on to sponsor AC Milan for the upcoming three seasons.
The sponsorship will see StarCasino branding on pitch-side LED perimeter advertising boards and interview back-drops.
As part of the deal, the firm will also offer fans unique online content, exclusive events, and a number of special offers.
StarCasino local brand manager Anna Vishnevskaya said: “It’s an honour for us to partner with such an iconic and constantly evolving club, with a strong and loyal Italian and worldwide fan base.
“Our passion for entertainment and fun is in our DNA and we invite all red & black fans as well as our customers to join some of our amazing upcoming initiatives.”
The sponsorship continues Betsson’s recent investment in the StarCasino brand, after it recently relaunched its Spanish Premier Casino product under the StarCasino.es banner. Betsson said the switch was made thanks to the success of the StarCasino brand in Italy.
AC Milan CCO Lorenzo Giorgetti added: “Our partnership with StarCasinò is a natural fit between two leaders in their respective industries. Our shared values make this collaboration particularly attractive.
“Thanks to StarCasinò all our fans will be invited to join exciting upcoming live-experiences with the club.”