Gala Bingo caught out by rogue affiliate ad
Ladbrokes Coral’s bingo brand sanctioned for same socially irresponsible ad as Ladbrokes, 888, Sky Vegas and Casumo
Gala Bingo is the latest operator caught out by a socially irresponsible affiliate ad that led to sanctions for Ladbrokes, 888, Sky Vegas and Casumo last month.
The ad, which promoted Gala Bingo on 365dailynews, suggested that an individual’s depression and debt could be remedied by casino games.
The Advertising Standards Authority (ASA) ruled the ad must not appear again in its current form as the CAP code states adverts must not suggest gambling as an escape from personal problems or a solution to financial concerns.
Gala Bingo said the ad was created by an affiliate and had been removed, and that its relationship with the affiliate had been terminated.
The operator said it had warned affiliated partners about these types of ads and issued “renewed guidance” to all affiliates to remind them of their obligations.
The news comes after the Industry Group for Responsible Gambling (IGRG) published an update yesterday to the industry code for socially responsible advertising, including new rules around social media and affiliate marketing.
Chief among the new rules is a requirement that operators use age-screening tools on Twitter to stop under 18s seeing their content, with similar age restrictions applied on all YouTube videos.