Superbet secures Polish retail licence ahead of online launch
Romanian operator expects to open 50 shops before the end of the year prior to expanding online under a new licence in 2018
Superbet has taken a major step into the regulated Polish market after today securing a retail betting licence ahead of a planned online launch next year, EGR Intel has learned.
The Romanian operator received confirmation of its licence approval from the regulator this morning, with plans to open between 20 and 30 shops in the country within the next three to four weeks.
The firm also expects to have opened approximately 50 shops before the end of the year and to have secured a licence to operate online within the next six months.
The highly-taxed Polish online gambling market saw a host of operators withdraw from its borders earlier this year following regulatory changes, although several companies are currently in the process of applying for an online betting licence.
News of Superbet’s Polish retail licence comes just months after the operator hired a team of senior staffers from rival operator Fortuna, including its Poland CEO and online marketing director.
Fortuna Poland’s former CEO Aleš Dobeš and online marketing director Antonin Laš joined late last year as Superbet Poland CEO and COO respectively, while a number of other senior staffers made the move earlier this year, including head of bookmaking Maciej Nowak.
Last month, EGR Intel also revealed Superbet had hired six former Ladbrokes traders to join the operator’s recently launched international and Central European trading team in Croatia.