SBTech targets millennials with latest cash-out feature
Add2Bet launch will allow punters to use cash out value to place new bet selections
SBTech has launched new live betting feature Add2Bet to enhance the supplier’s sportsbook product.
Add2Bet allows punters to use the cash-out value of an open bet to create a new accumulator by combining it with new selections.
SBTech says the new feature is expected to have a positive impact on operator turnover by giving players more control over their betting and appealing more effectively to millennials.
The feature looks similar to bet365’s Edit Bet, or Ladbrokes Edit My Acca.
Research was carried out on 200 players in September 2017 and the results found that those under the age of 35 were early adopters of the feature, as they tried Add2Bet after seeing it just twice on average.
Tom Light, SBTech senior VP of business development, said: “Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators.
“We believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far.”