Mr Green to sponsor major darts tournament
Operator to boost its exposure in the UK, Germany and Holland with targeted advertising around the event
Mr Green has signed on as the title sponsor of the Professional Dart Corporation’s Players Championship Finals to be held in Somerset later this month.
Targeted advertising around the event will boost the Swedish operator’s exposure in the UK, Germany and the Netherlands.
The deal includes an additional prize offering of £100,000, and sportsbook users will be offered a series of price boosts and promotions on social media and Mr Green’s website.
Mr Green CEO Jesper Kärrbrink commented: “Darts is a very popular sport for several of our key markets and we look forward to introducing Mr Green to this passionate fan base.”
Matthew Porter, Chief Executive PDC, added: “We’re delighted to welcome Mr Green as the new title sponsor of the Mr Green Sport Players Championship Finals.
“This exciting tournament which will give their new sportsbook product worldwide exposure as well as great interaction with a capacity crowd in Minehead.”
The operator announced a two-year sponsorship deal with Scottish champions Celtic FC, in October.