Betsson Group integrates Perform’s 3D football product

Betsson Group has become the first sportsbook operator to integrate Perform Group’s new Opta 3D football visualisation product.

All Betsson sportsbooks, including Betsafe in the UK, will run to Opta’s live visualisations for the Premier League, as well as 60 other top European and global competitions to enhance the live betting experience.

The data is tracked by Opta’s analytics team and has been made available to Betsson punters, as well as broadcasters, media outlets and clubs to help evaluate and understand player performance.

Betsafe has integrated the 3D product for UK customers

“Integrating this innovative new product into our sportsbook offering means we can not only continue to improve on customer betting experience, but it also means we can lead the field with pioneering new technology,” said Nick Maurice, head of trading at Betsson Group.

Betsson’s sportsbook revenues dipped 8% year-on-year for Q3 to £25.6m, due to currency fluctuations in Turkey and a lower margin.

Kindred Group’s Unibet brand integrated Perform software in August, using its live commentary technology to add a tailored betting commentary to live-streamed sporting events.