Pinnacle inks Le Mans sponsorship
Low-margin operator to sponsor Algarve Pro Racing Team for 2018 series
Pinnacle has announced a deal to sponsor the Algarve Pro Racing Team in the 2018 European Le Mans Endurance Series.
The deal will see the Pinnacle logo displayed on the sides of the team’s cars.
Pinnace CEO Paris Smith said: “My intent is for Pinnacle to represent high performance in everything we do – from our people to the odds we deliver, so the synergy with Algarve Pro Racing Team is ideal. We are very happy to support them and wish the team every success on the track.”
The 2018 European Le Mans Endurance Series starts next April in France, before stops in Italy, Austria, Belgium, Portugal and the UK.
“Algarve Pro Racing is delighted to have Pinnacle on board as one of its main financial partners for 2018,” said Stewart Cox, Team Principal of the Algarve Pro Racing Team.
“We hope for a long and fruitful relationship for the next coming years and are sure we can drive to the same success on the track that Pinnacle delivers in the sports betting world.”
The announcement continues a busy week for Pinnacle after the firm relaunched a new version of its esports betting hub, and integrated Yggdrasil games into its online casino.