Gaming Innovation Group launches new online casino

Gaming Innovation Group’s (GIG) has launched a new Nordic-facing online casino website, Highroller.com, which is performing “ahead of expectations” a week into launch according to the provider.

Highroller.com is described as a “fully immersive casino experience which hopes to disrupt the world of online gaming” and the site has amassed more than 3,000 first time depositors (FTDs) since it went live on 27 November.

To date, the product has only been launched in the Nordic markets and all players are recruited entirely through affiliate channels as direct visitors.

GIG has said the launch is expected to drive increased revenues for the group while reducing short term EBITDA, since the majority of players are acquired through one-off cost per acquisition (CPA) payments.

GIG CEO Robin Reed said: “With Highroller.com we want to create the ultimate platform for casino players and we are very excited to be live.

“We had high expectations for the brand, yet the results of the opening week have exceeded them.”

The launch comes after a strong Q3 trading period for GIG, with a 112% rise in revenues to €30.8m following “growth across all segments”.

The firm also launched its own gaming development arm last week.