Yggdrasil signs Rank and Eurobet.it deals
Supplier expands further into the Italian and UK markets with its latest B2B partnerships
Cherry subsidiary Yggdrasil Gaming has signed two B2B deals with major operators Eurobet.it and Rank Group.
The Swedish firm will supply its portfolio of HTML5 slot titles to the Ladbrokes Coral-owned Italian brand and Rank’s Mecca and Grosvenor subsidiaries.
The deals include Yggdrasil’s in-game promotional tools, BOOST, and BRAG social sharing tool which enables players to share their scores on social media.
Both partnerships will aid Yggdrasil’s expansion into the Italian and UK markets.
The firm’s CEO Fredrik Elmqvist said: “We aim to grow by partnering with respected operators and provide their many customers our games that are certified under Italian regulations.
“We are certain our games will sit well on the Mecca and Grosvenor brands, and look forward to building a long-standing relationship with Rank,” he added.
Yggdrasil this month revealed its intentions to expand into bingo, and to offer players the ability to play both slots and bingo at the same time.