Cherry targets Swedish market with no-registration casino launch
Operator’s new Snabbare brand aims to cut down withdrawal times and enable players to cash out within 15 minutes
Cherry subsidiary ComeOn has unveiled its latest Sweden-facing casino brand which pledges to offer quicker withdrawals and faster game play.
The Snabbare.com brand, which translates to Faster.com, operates a pay and play instant withdrawal feature that enables users to withdraw winnings within 15 minutes.
The site also aims to cut down the lengthy registration process by instead requiring customers to sign in using a bank ID, similar to the system used by competing Swedish-brand Ninja Casino.
Interim group CEO for ComeOn, Tomas Johansson, said the industry was seeing an increasing demand among players to have a faster, more seamless gaming experience.
“With Snabbare.com we are taking a major step in this direction and it feels great to be able to be the first operator to offer instant play, faster withdrawals combined with tax free winnings to the Swedish players,” Johansson added.
“Snabbare.com will be a great addition to our already strong brand portfolio and we are already working on bringing more features and improvements to the site.”
Snabbare.com is licensed by the Malta Gaming Authority.
ComeOn recently underwent a major management restructure as CEO Jonas Wahlander departed and several long-time executives were appointed to lead operations.