Mr Green launches casino in Denmark
Operator expands Nordics reach after reporting 8% boost in Q3 revenues
Mr Green has launched its casino brand in Denmark as part of its strategy to expand its geographic reach.
The firm received a license from the Danish regulator in Q2 2017 through the acquisition of Dansk Underholdnings and officially went live last week.
Group CEO Per Norman said the move was a key step in the firm’s strategic expansion.
“Denmark is a locally regulated market which is an important criterion for us when expanding to new geographies,” Norman added.
Norman initially announced intentions to launch the Mr Green brand in Denmark following strong overall revenue growth in Q3 2017.
The firm also last month acquired Redbet operator Evoke Gaming as part of its strategy to expand globally and operate multiple brands.
The acquisition included bingo brand Bertil, which could be of strategic importance in Denmark going forward, after the Danish regulator this week liberalised bingo and operators are now able to apply for a licence via the Spillmyndigheden website.