PlayOJO continues Nordics expansion with Sweden launch

Launch of ‘fair’ casino brand backed by a major TV and online marketing campaign

18/01/2018

Online casino brand PlayOJO has launched in Sweden today, pledging to bring its “unique approach to fairness and transparency” to Swedish players.

The launch has been backed by a multi-million-SEK TV and online advertising campaign, which aims to educate players about PlayOJO’s ethos – to be a fair online casino that gives players more control over their money.

The operator was one of the first to eliminate bonus wagering requirements, having launched in the UK in February 2017 and expanded to Denmark in September.

PLayOJO co-founder Ohad Narkis said the firm had taken the UK “by storm” and expected the focus on fairness to have similar success in Sweden

“There has been a 22% drop in the number of Swedish players accessing online gambling products over this past 12 months,” Narkis said. “The main reason? A lack of trust in the operators behind the sites.

“Here at PlayOJO we put the player first. There are no dodgy upfront bonuses with massive wagering requirements, or complex terms and conditions you can’t get your head around. We are fair, honest and transparent – what you see is what you get, and that’s what players expect.

“We believe this approach will be hugely popular with players in Sweden, and we hope to encourage those that have taken a step away from gambling products to return to the games they love, but in an environment they trust.”

The firm picked up the Rising Star award at the EGR Operator Awards 2017.