Stars Q4 revenues up 8% as rewards programme continues to flourish
Poker revenues show slight growth while sportsbook and casino also jumps 29% year-on-year
The Stars Group has reported an 8%cc rise in Q4 revenues to $360m (€291m), with the firm hailing the continued impact of its Stars Rewards scheme and improvements to its sportsbook product.
Q4 poker revenues climbed 2%cc to $234.4m (€189m), as a focus on recreational players and the introduction of Stars Rewards helped counter regulatory headwinds that ceased operations in Australia and Colombia among others.
Casino and sportsbook revenues climbed 29%cc to $112.5m (€90m) driven primarily by geographic expansion and product improvements.
FY17 revenues climbed 10.5% to $1.31bn (€1.06m), with poker up 1%cc to and $877.3m (€709m) and casino and sportsbook climbing 42%cc to $384m (€310m).
“2017 marked our evolution and transformation into The Stars Group,” said Rafi Ashkenazi, Stars Group CEO.
“We maintained our global dominance in online poker, with the business experiencing year-over-year growth in that vertical, our online casino has already become one of the largest in the world since its launch in 2014, and our emerging online sportsbook not only recorded meaningful growth in turnover and revenues, but started to become a secondary customer acquisition channel.”
“In 2018, we are continuing to execute on our growth initiatives, including through geographic expansion, inorganic growth, and improving our focus on and understanding of our customers, and we are beginning to realize our goal of becoming the world’s favourite iGaming destination.”
Elsewhere Stars confirmed it expects to close the deals for William Hill Australia and Crownbet in April.