Lottoland ups revenue sharing offer to Aussie newsagents

Lottoland has upped its revenue sharing offer to the Newsagents Association of New South Wales and the Australian Capital Territory (NANA), as the firm continues its fight to avoid a ban Down Under.

NANA CEO Ian Booth confirmed the trade body is in discussions with Lottoland Australia over an offer based on the operator’s percentage of sales, instead of a percentage based on online profits as previously offered.

Booth told NANA members the potential deal is “substantially higher than the previous offers made to the Australian Lotteries and Newsagents Association (ALNA) and to newsagents in the media”.

Lottoland Australia had previously offered newsagents 10% of online revenues but the proposals were rejected outright by ALNA CEO Adam Joy, who described the operator as “patronising”.

Lottoland Aus CEO Luke Brill went back with an improved offer of 20% of foreign lottery profits to try and get newsagents onside after the federal government proposed legislation to ban foreign lotto betting in the country, with domestic lottery betting outlawed already.

And in an open letter to NANA associates, Booth suggested Lottoland’s latest olive branch is much better than the percentage newsagents currently receive in commission from monopoly operator Tatts Group’s lotteries and lotto products.

Read the full letter from Booth here.