The week in B2B news (27 April)

Pragmatic Play has added to its rapidly expanding portfolio of video slots with the launch of Fire 88.

Against a backdrop of flames, the 3×3 reels of Fire 88 contain symbols like dragons, diamonds and coins, as well as two varieties of the number 88 – one of the luckiest pairings in Chinese numerology.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “Fire 88 is a thrilling and engaging product, and is a worthy addition to our growing portfolio of top-performing titles.

“This adds to our recent launch of Fairytale Fortune as we continue to deliver an innovative suite of content to our partners in markets around the world.”

Play’n GO is inviting players on an ancient Egypt-themed adventure in its latest release, Legacy of Egypt.

The five-reel, 30-line slot explores the land of the Pharaohs where powerful gods and wealthy leaders compete on the reels as explorers take aim at free spins and giant jackpots.

Johan Törnqvist, CEO of Play’n GO, said: “Legacy of Egypt takes players back in time and if they can navigate their way around the beasts that guard the sacred tombs there are plenty of prizes to be uncovered.

“This latest release is another exciting addition to our lineup and we can’t wait to see what players make of it. We’re sure they’ll be really engaged by the fantastic graphics and immersive soundscape in which the game is set.”

Yggdrasil Gaming is getting ready to step into the ring for its body slamming new slot, Lucha Maniacs.

The new slot invites players to join the loco luchadores wrestlers as they fight for a place in the big time.

It combines engaging gameplay and colourful characters with magnificent feature combos to keep players in the heart of the action.

Yggdrasil Gaming’s Head of Slots Jonas Strandman said: “We had a fantastic time showcasing Lucha Maniacs during one of Yggdrasil’s famous slot shot tournaments at ICE, and now is the time to launch the game for real.

“Lucha Maniacs is jam-packed full of fun and we are sure this extravaganza of action-oriented features will soon get it a cult following.”

CashBet, the blockchain-powered iGaming platform, today announced a partnership with Imperial Play. Through this partnership, Imperial Play will accept CashBet Coin (CBC) as a payment method on its social casino, The Steam Palace.

Currently available in a public token sale, CBC allows developers to deliver user-friendly, secure, and compliant payments for iGaming platforms. Since The Steam Palace is a social casino and not a real-money casino, it is not regulated nor is a license required.

“At Imperial Play, we strive to provide the best user experience to our players around the world, and cryptocurrency integration is a huge step forward in this effort,” said James Poole, CEO of Imperial Play. “CashBet Coin allows us to upgrade and improve our payment structure in a way that would not have been possible before.”

Specialist slots developer Lightning Box has agreed to supply its content to Penn Interactive Ventures, the online RMG and social casino subsidiary of Penn National Gaming.

The Sydney-based supplier’s popular games will initially go live on the social casino apps Viva Slots, Hollywood Casino, and Big Bonus Slots.

Chilli Gold will be the first title to go live in Q3, with others to follow including Silver Lion, Dolphin Gold, and Respin Rhinos.

Managing Director and Co-Founder of Lightning Box, Peter Causley said Penn National Gaming’s expected acquisition of Pinnacle Entertainment would allow both parties to benefit from the potential to cross-sell across an increased customer base.

SIS (Sports Information Services), has boosted its commercial team with the appointment of three new digital sales managers.

Andrew Grimshaw, Angelika Heimeier and Joe Andrews have all joined the supplier in recent weeks, and will support the growth of SIS both online and internationally.

Andrews arrives from At The Races following an eight-year spell with the firm, where he was responsible for selling digital streaming rights and marketing opportunities to both new and existing customers.

Joining from Playtech BGT Sports, Heimeier has 16 years’ international B2B sales experience. During her time with the sports betting provider, she was responsible for the business development of its self-service betting terminals (SSBTs) across Europe.

Grimshaw is a skilled business development professional with over 20 years’ experience working across markets in sport, fashion and music.

Habanero has expanded its reach with a deal to supply casino brands via prominent Asian sportsbook operator RWB Solutions International.

As part of the agreement, RWB will make Habanero’s full collection of titles available to a number of the region’s leading brands, including Supotsubet.com.

This will include the supplier’s very latest releases Presto!, London Hunter, and Four Divine Beasts, which have been well-received by players in a number of markets.