Lottoland sponsors Who Wants to Be a Millionaire reboot
Operator says it is in the same business as the game show in offering players the chance to win big
Lottoland has signed a sponsorship deal with ITV’s reboot of the game show Who Wants to Be a Millionaire, it was announced today.
The show, which first launched in 1998, will commence on Saturday night at 9:15pm and debut its new host Jeremy Clarkson.
Lottoland CEO Nigel Birrell said the operator shared the show’s ethos of giving people the chance to win big.
“We are looking forward to working with ITV and Who Wants to Be a Millionaire on doing what we at Lottoland do best – giving players a fun and rewarding experience while they take their chance to become a millionaire,” Birrell said.
Birrell added that he expect the revamp to be a hit with Clarkson in the driving seat. It will air on weeknights at 9pm.
Although the firm is no longer allowed to offer bets on the EuroMillions, it has launched a new product, dubbed EuroMillionaire GO!, offering players the chance to bet on hourly jackpots that match the EuroMillions draw.
The operator launched its latest UK ad campaign in January with the tagline, “Get your fingers in more pies with Lottoland!”