Lottoland secures Italy launch with Giochi24 acquisition

Lottoland has launched in Italy after purchasing a majority stake in online gaming operator Giochi24.

Italian players can now play lotteries including SuperEnalotto and 10e Lotto as well as instant win games, scratchcards and casino and bingo games on the operator’s new site, www.lottoland.it.

Giochi24 has been licenced in Italy since 2008 and Lottoland’s portfolio of gambling licences now includes three in the UK, two in Gibraltar and one in each of Ireland, Australia and Italy.

Lottoland CEO Nigel Birrell

Lottoland CEO Nigel Birrell said: “We are delighted to have partnered with Giochi24 and to enter into the regulated Italian market.

“Italy is a vibrant, growing market with huge potential and we are very confident there is a strong appetite for our jackpot offering,” he added.

Giochi24 CEO Paolo Di Feo said: “We are very excited to have partnered with Lottoland and the opportunities that will bring to both businesses.

“We are also thrilled to be able to provide Italian players with two sites, Giochi24.it and Lottoland.it.

“We are now in a great position to fulfil our mission – to have the most complete offering of games of luck and lotteries that are approved by the regulator and available to players in a simple format.”

Lottoland is currently sponsoring the reboot of UK quiz show Who Wants to Be a Millionaire.