Betsson turns to Microgaming for new bingo product
Operator to re-launch bingo across all brands after shutting down NYX-powered product in the summer
Betsson has signed an agreement with Microgaming to offer its bingo product across the operator’s Betsson, Betsafe and Nordicbet brands.
Betsson previously used the NYX bingo platform but shut down the offering three months ago.
The product will be rolled out initially across Betsson’s Nordics, UK and Spain facing brands this year and be extended to further markets in 2019.
Betsson players will have access to various bingo variants and over 450 casino in bingo side games, as well as Microgaming’s jackpot network.
Head of gaming at Betsson, Joey Hurtado, said: “We’re looking forward to taking our bingo offering to the next level with this deal, which we see as a further step to our commitment to provide the best and most engaging player experience in the industry.”
Andrew Broughton-Braithewaite, MD for UK brands at Betsson, told EGR Intel: “We’re extremely excited about the relaunch of the new bingo product and we’re working with our partners at Microgaming to ensure that the product fits perfectly with our players’ needs.
“Overall, we’re expecting the product to increase player engagement.”
Andrew Clucas, Microgaming COO, said: “Betsson Group has incredible pedigree and boasts some of the most popular and trusted brands in the business. “
In other Betsson news, the operator rolled out the first ad of its big marketing push in Sweden.
The campaign has been directed by Garbergs creative agency in Stockholm and is headed up by Betsson’s chief strategy officer Peter Zäll.
The campaign will highlight the operator’s recent sponsorship of the Swedish Hockey League.