Gamevy and Glück announce formal merger

Gamevy has formally merged with German lotto games supplier Glück Games to form the Glück Group.

The two firms share a key investor in Lottoland founder David von Rosen and have worked together closely for several years by supplying one another’s content to operators and developing products together.

The integration of the two companies is already underway and will see several key functions merged, including technology platforms, operations and sales.

The former chairman of Gamevy, Paul Dolman-Darrall, will be the new company’s CEO, and is joined on the senior leadership team by fellow co-founders Helen Walton and Dan Rough, Glück Games managing director Robert Lenzhofer, and Glück co-founders Arvind Upadhyay and Rafael Razim.

The companies will continue to run studios in London, Newcastle, Bilbao and Berlin, with around 50 staff and said it is looking to “grow aggressively over the next few years”.

“The merger of the two entities has already been executed on many operational levels and it’s a great match – on a people-level, on a product-level, on an office-geography-level and even on a customer-level the two companies almost fully complement each other,” said Glück MD Robert Lenzhofer.

Together the two companies have a range of over 140 products including instant lotteries, scratch cards, bingo, keno, skill games and instant wins.

Current partners include state lotteries such as Norsk Tipping, The Health Lottery and Lottomatica.

Paul Dolman-Darrall added: “We’ve been close colleagues and joint partners for what feels like a very long time.

“We know that we have a uniquely talented bunch of designers, developers and marketeers and we believe that good as the success we have seen separately has been, together we will achieve even more. It gives us the ability to innovate more in our product development, serve our existing customers better and reach a whole range of new customers as well.”