Metal Casino to launch GiG-powered sportsbook
Operator pledges to increase its “superb conversion numbers even more” with new vertical
Metal Casino has announced plans to launch a GiG-powered sportsbook in the first half of 2019.
The operator already utilise GiG’s Core platform for its casino product and has extended the agreement to the sportsbook platform.
“Metal Casino once again delivers on our brand promise, “All in for the fans”, by adding a new playground to our community,” said Clas Dahlén, Metal Casino CMO.
“Metal and Rock fans enjoy both music and sports, which makes this launch a safe bet within our vertical strategy. With a loyal fan base and earned brand love we hope to increase our superb conversion numbers even more entering the sport arena and new markets.”
Metal Casino becomes the third customer announced for the GiG sportsbook platform after the Hard Rock Casino in Atlantic City and Mr Green Baltics brand 11.lv.
Endre Nesset, director of sports at GiG, added: “We are very happy to announce this partnership with Metal Casino to provide its brand with our cutting edge technology and flexible sports betting services to support Metal Casino’s expansion.
“Metal Casino is an existing customer of GiG and we will continue our successful collaboration to create an outstanding betting experience for its users and grow the sports betting vertical together.”
GiG yesterday relaunched its Thrills brand as a Pay N Play product.
Metal Casino was launched last year by a team of self-described “casino colleagues and metal lovers”.