Sportsbet.io to raise Bitcoin awareness with Watford sleeve sponsor

Sportsbet.io is aiming to bring Bitcoin into the mainstream by using the cryptocurrency’s logo on the sleeves of Watford FC jerseys.

According to the Coingaming Group-owned sportsbook brand, the logo initiative is part of a wider campaign to improve awareness around Bitcoin while educating the public about cryptocurrencies.

Sportsbet.io sealed a deal to become official shirt sponsors of the Premier League side in June.

Justin Le Brocque, head of Sportsbet.io marketing, said: “The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.”

Watford’s Bitcoin sleeve

The sponsorship will be crowdfunded, and contributors will be granted perks at Watford including use of the Bitcoin box for eight people and exclusive Watford FC merchandise.

Le Brocque added: “Some of the biggest challenges we and others like us face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies.

“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies.”

Coingaming CEO Tim Heath previously spoke to EGR about bringing credibility to Bitcoin betting.

Watford chairman Scott Duxbury said: “Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm.

“We’re excited about the partnerships and the potential for new global conversations that it could help start for our club,” he added.