
Better Collective expands Serbia presence with new office
Copenhagen-based affiliate firm moves 105 employees to a new central hub in Niš


Better Collective has boosted its presence in Serbia after moving 105 employees to an upgraded office in Niš.
The Copenhagen-based affiliate firm has taken up the top two floors of the Robna Kuca Beograd, a 2,000-square-metre space built in 1956.

Better Collective office in Niš
The 105 employees are divided into 19 teams across a range of different departments including operations, finance, IT, legal and content production.
When asked about the reasoning behind the move, Better Collective director Jacob Folmand said: “The main reason is that BC needed more space – we simply had outgrown our former office.
“When we first opened an office in Nis, we started with a small apartment and three employees, then moved to a bigger space after six months.
“But when we counted 70 employees, we needed an even bigger space, so we decided to move again since the plan is to have 150 employees by the end of 2020,” he added.

Better Collective office in Niš
Better Collective upgraded its flagship bettingexpert brand at the beginning of this month.
According to the Copenhagen-based affiliate, the new back-end will help scale the product across US states and provide the tipster community with a “more intuitive betting journey”.