Lottoland B2B rebrands as ALOT Solutions
Gibraltar-based lottery betting operator separates itself from B2B division
Lottoland has renamed its Lottoland Solutions B2B business to provide a clear distinction from its consumer-facing brand.
The Gibraltar-based firm’s business division will now be called ALOT Solutions to create a separate identity going forwards.
Lottoland CEO Nigel Birrell said the separate leadership, operations and technology of the B2B business had led to phenomenal growth for Lottoland Solutions over the last three years.
Michael Carruthers, who joined Lottoland from bwin in 2016, will continue to lead the business as CEO of ALOT Solutions.
Carruthers said: “The time is right for the solutions part of Lottoland to have its own identity.
“As ALOT Solutions, we are able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes.
“We are making ALOT Solutions the go-to provider for prize cover, games and technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond,” he added.
The rebrand could potentially be a first step towards the separation of the B2B and B2C arms of the Lottoland business, although EGR understands a sale is not an immediate intention or the reason for the rebrand.