Snaitech boosts in-play capability with Betgenius deal
Expanded deal with Playtech-owned operator includes comprehensive streaming service
Betgenius has renewed its partnership with Italian betting giant Snaitech to provide a wide array of official in-play trading and live streaming content.
The expanded in-play betting partnership means Betgenius will supply live odds for thousands of fixtures, including all English Premier League and EuroLeague basketball matches.
Betgenius will set odds and settle all markets while enabling Snaitech, a subsidiary of Playtech, to fully customise and differentiate its trading operation for every fixture and market type.
Snaitech will also gain access to live streamed content including football, basketball, volleyball and table tennis, all sanctioned by leagues including Dutch Basketball and five Brazilian football leagues.
Betgenius first launched its streaming service in October, with global online operator bet365 the first to go live with the offering at the time.
Snaitech CEO Fabio Schiavolin said: “We’re committed to offering a product that is frictionless, unique and engaging around-the-clock, and Betgenius’ live trading and streaming services, backed up by an impressive portfolio of official content, will support us in doing that.”
Jack Davison, chief commercial officer of Genius Sports Group, said: “We’re delighted to expand our partnership with Snai. Their renewed investment in our live betting product set is major recognition of our commitment to quality and the reliability provided by content backed officially by sports themselves.”
Last week, Genius Sports Media – the content and marketing division of Genius Sports Group – struck a personalisation deal with OtherLevels.