Coingaming Group bolsters marketing team with double hire

Coingaming Group has recruited Mobilt marketing chief Mikael Jamsanen as its new head of casino marketing.

Jamsanen started with the operator on 27 April and will be based in Tallinn once Estonia’s Covid-19 lockdown ends and working conditions return to normal, reporting into director of marketing Olga Kikas.

Jamsanen will be responsible for overseeing the development of Coingaming’s casino brands, including Bitcasino.

Mikael Jamsanen

He will coordinate Bitcasino’s global marketing team and be tasked with strengthening the marketing function across creative, retention and acquisition.

Jamsanen spent 11 months with Malta-based start-up Mobilt, having previously worked for affiliate firm Game Lounge.

Coingaming Group has also hired a new head of affiliates for all brands via its Partners.io programme in Medina Bada.

Bada has spent the last three years with Gamesys Group, most recently as affiliate campaign manager for Virgin Bet, and arrives at Coingaming following a short stint with Betway.

She will also report into Kikas and will split her time between Tallinn and the UK.

Medina Bada

Coingaming Group CEO Tim Heath said of the appointments: “We have welcomed Medina and Mikael into both the Coingaming Group and the leadership team with open arms.

“They both bring with them the aptitude and attitude to help us take some of our most popular brands to the next level.

“We firmly believe they will be superb additions to our marketing vertical with no limits to the brilliance we can deliver for our players together,” he added.